In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the dynamic intersection of AI and Agile marketing. They explore how data-driven decisions and nimble strategies can lead to smarter marketing organizations.  

The guide discussed emphasizes the strategic partnership between AI's power and Agile's flexibility, providing insights on measurable outcomes, effective collaboration, and staying proactive in a rapidly evolving market. 

Key methodologies like Scrum, Kanban, and Scrumban are also covered, showcasing practical tools and techniques to implement AI and Agile successfully. 

00:00 Introduction

01:42 Four Question Audit - Outcomes over Outputs

02:47 Finding the Right Tool for the Job

03:14 Importance of Collaboration

04:03 Using AI to be Proactive

05:03 Examples of using AI Effectively

06:04 Experimentation Mindset

07:09 Anticipating Change

09:26 First Steps in Adopting AI in Marketing

10:35 Staying Up to Date on the Latest Developments in AI

12:04 AI Methodologies

14:23 Key Takeaway